China is the biggest populous country in the world, at the meantime, its consumption level also can not be underestimate. Although the epidemic still hit the world and is nibbling away at spending power, more and more Chinese people realize the importance of accompany, especially the companionship of pets, they would like pay more on their pets. It is obvious that Chinese pet market is still advancing. However, China pet market is ferocious: big and old brands still have occupied the majority of the Chinese market with high quality; new brands also have a place in the market with successful marketing strategies. The problem is how to capture the hearts of consumers. So the passage will analyze the market from two angles: consumption group and consumption tendency based on the passage White Paper on the Competitiveness of Chinese Pet Brands in 2022 , hope to give those companies in pet industrial some clues.

1.Analysis about consumption group.

  According to the report of the White Paper, women have occupied for 67.9% of the cat owners. 43.0% of the cat owners are located in the first-tier cities. Most of them are graduates and bachelors(without a partner). At the meantime,70.3% of dog owners are women, 65.2% live in the first-tier cities or newly first-tier cities. Most of them are graduates, 39.9% are married and 41.3% are single.

  According to the above data, we can conclude some key words: women, first-tier cities, graduates, single or married.So we can see that the new pet owners have higher education, better jobs, free or stable life, correspondingly, they will purchase better products for their pets. Thus, pet products companies can no longer dominate Chinese pet market with low-priced products, the key is to focus on product quality.

2.Analysis about consumption way.

 We all know that networks have already profoundly changed our lives. Nowadays, more and more pet owners prefer to find information about pet keeping and purchase pet products on the internet. So social media has become a battleground for pet brands. However, different social media has different user, correspondingly, pet products companies should adopt different strategies in different social media. For example, most of the users of tiktok are gathered in lower-tier cities who prefer to choose the best deals, so pet products companies can adopt live-commerce strategy in that platform; Otherwise, the newly popular app “ the red book” puts particular emphasis on content marketing. So pet products companies can set up a official account, write and share pillar contents. Choosing kols to promote your products also is a good idea.

  In the fierce market competition, those brand who continuously meet the market demands and effectively connect the users must will be the king in the market in the future!